M-E-T-H-O-D (man) to the Madness

It’s pretty much the Emerald City for Hip Hop that happens every summer  all over the country: Rock The Bells!  The coming together of hip-hops most talented and celebrated artists putting on a day’s long show of music for their fans. Having had the chance to speak with Chang Weisberg, the creator of Rock The Bells and Guerilla Union, we spoke about Hip Hop, bringing the music to the people, and all that goes on behind the scenes.

The Vision

“When you think of an overall vision for an experience, music is apart of it. A diversified music experience is key, the recipe for success with RTB  and any of our festivals is to create something that has never been created before and always to have a historic standpoint attached to it.  We’ve been very fortunate to reunite Rage, Wu-Tang, Tribe and Pharcyde which is a key component to RTB”

Growing up Chinese in Southern California

“I come from a predominantly Chinese background, my mom cooked a lot of Chinese food. I wanted to play baseball and not take piano lessons.  She wanted to cook Chinese and I wanted In-n-Out. She wanted to make fried rice and I wanted spaghetti because to me, I grew up traditional Chinese but always wanted to be accepted. One of the nice things growing up in SoCal with an Asian mother, you’re surrounded by 50% of the population which is Mexican. There’s great Mexican food, there is Chinese food. There is a full melting pot of influences, eating and growing up. It has definitely translated to what we’ve done to our festivals, which is trying to be a melting pot and bringing everyone together under some common DNA and celebrate the cultural individualism and celebrate something that everyone likes.”